PRIVACY POLICY
1. Personal Information We Collect
We collect only the personal information necessary to provide you with our e-commerce services and ensure the delivery of your orders.
A. Information Provided Directly by You
- Identification and contact information: First name, last name, email address, and phone number.
- Delivery information: Full postal address (street, city, province, postal code) and delivery instructions.
- Billing and payment information: Billing address and payment details (please note: credit card data is processed securely by our PCI-DSS-certified payment provider and is never stored in plain text on our servers).
- Information about your pets (optional): Your pets’ names, breeds, or dietary preferences, used to personalize your experience.
- Purchase and account history: Products ordered, transaction history, and account preferences.
B. Information Collected Automatically (Cookies)
When you browse the Site, we automatically collect certain technical data:
- IP address, browser type, and operating system.
- Pages visited, products viewed, items added to your cart, and the duration of your visits.
- Browsing data collected via cookies and similar tracking technologies.
2. Purposes of Collection (Why we use your data)
We use your personal information for the following purposes:
- Order processing and fulfillment: Validating your purchases, processing payments, and shipping your orders to your home.
- Customer service: Answering your questions, managing returns, and providing updates on the status of your deliveries.
- Customer account management: Allowing you to create an account to facilitate future orders.
- Marketing communications (with your consent): Sending you newsletters, promotions, and special offers. You may unsubscribe at any time.
- Site improvement: Analyzing how the Site is used in order to optimize our product catalog, navigation, and services.
- Legal compliance and security: Preventing fraud, protecting the safety of our users, and complying with legal and tax obligations applicable in Canada.
3. Sharing and Disclosure of Your Personal Information
We do not sell, rent, or trade your personal information to third parties. Your data is shared only with trusted third parties, strictly for the purpose of operating our online store:
- Delivery and Logistics Service Providers: Canada Post, courier services, or local delivery personnel (for the purpose of delivering your packages to your address).
- Secure Payment Tools: Third-party payment processors (e.g., Moneris, Shopify Payments, Stripe, PayPal) to handle your financial transactions.
- Technology and Hosting Providers: E-commerce platforms (e.g., Shopify, WooCommerce), web analytics tools (e.g., Google Analytics), and email service providers (e.g., Mailchimp, Klaviyo).
- Legal Obligations: As required by law, or in connection with legal proceedings, a court order, or a valid government request.
Our service providers are contractually obligated to maintain the confidentiality of your data and are permitted to use it solely for the specific services they provide to us.
4. Transfer of data outside of Quebec or Canada
Some of our service providers (such as server hosting providers or IT solution providers) may be located outside of Quebec or Canada. Consequently, your personal information may be transferred to, stored in, or processed in other jurisdictions. In such cases, we ensure that appropriate contractual safeguards are in place to protect your data in accordance with applicable Canadian and Quebec laws.
5. Data Retention and Security
Security: We implement appropriate physical, organizational, and technological security measures (such as SSL/TLS encryption, restricted access, and firewalls) to protect your data against loss, theft, unauthorized access, disclosure, or alteration.
Retention Period: Your personal information is retained only for as long as is necessary for the purposes for which it was collected, or as required by law (including for tax and accounting purposes). Once the data is no longer required, it is securely destroyed or anonymized.
6. Your rights regarding your personal information
In accordance with Canadian and Quebec privacy laws, you have the following rights:
- Right of access: To consult the personal information we hold about you.
- Right of rectification: To request the correction of inaccurate, incomplete, or ambiguous data.
- Right to withdraw consent: To withdraw your consent to the use or disclosure of your data at any time.
- Right to erasure / de-indexing: To request the deletion of your personal data when its retention is no longer justified by law.
- Data portability: To obtain a copy of your personal data in a structured, commonly used technological format.
7. Cookie Management
Our Site uses cookies to enhance your shopping experience:
- Essential cookies: Required for the Site to function (e.g., keeping items in your shopping cart).
- Analytics and performance cookies: Used to understand how visitors interact with our Site.
- Advertising cookies: Used to show you relevant ads on other platforms.
You can adjust your cookie preferences at any time via our consent management banner, available on the Site, or by changing your web browser settings.
8. Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time to reflect changes in our practices or legal requirements. Any modifications will be posted on this page, along with an updated revision date. We encourage you to review it regularly.
9. Questions and Complaints
If you believe that we have not upheld your rights regarding the protection of your personal information, you may contact our Privacy Officer. If you are not satisfied with our response, you may also file a complaint with the relevant supervisory authorities:
- In Quebec: The Commission d’accès à l’information du Québec (CAI).
- In Canada: The Office of the Privacy Commissioner of Canada (OPC).
